There is so much content on X, so your message could be easily lost between other posts. Timing is a pivotal factor that can determine whether your tweet becomes noticed. If you post when your audience is not active, your message will not reach it’s purpose. Posting at peak times can amplify a post’s visibility, reach, and engagement. The right timing also creates deeper connections with your audience.

This guide will explore the important role of timing of posting on X, which could help you to increase your posts’ reach and engagement.

What is the Best Time to Post on X?

There is a limited number of tweets that an X user can see. Newer tweets are shown at the top of the feed. So, in general, the best time to post on X (previously known as Twitter) is when most of your audience is online. But you should also figure out when your followers are most likely to like, comment, or share your posts. Engagement is one of the most important factors to consider for creating your posting strategy on X.

Many people use X during their leisure time. Usually, it is early in the morning, when people commute to work, and during lunch breaks. After work hours, when people are returning home, could also be potentially a good time to post on X. But does it is indeed so?

Different social media automation tools provide quite different best timing for posting on X, so we summarized the results and provide them to you.

Best times to post on X:

• Mondays: from 9 AM to 1 PM.
• Tuesdays: from 8 AM to 2 PM.
• Wednesdays: from 8 AM to 2 PM.
• Thursdays: from 8 AM to 2 PM.
• Fridays: from 9 AM to 12 PM.
• Saturdays: 9 AM.
• Sundays: 9 AM.

However, the engagement with your X posts is different during different weekdays. Weekend engagement peaks are not even close to the weekday engagement levels. People also tend to be less active on Mondays.

The best time to post on X is from 8 AM to 2 PM from Mondays through Thursdays, and from 9 AM to 12 PM on Fridays. The data shows, that these times and days are the most effective for posting to reach the maximum engagement.

The worst days to post on X are Sundays. Saturdays are also not a good time for posting. It’s recommended not to post on Sundays at all. If you still publish, do it just in the morning (9 AM).

X engagement is very low during early mornings (before 6-7 AM) and late nights (after 10 PM). Over weekends, especially on Sundays, engagement is also quite low.

We presented summarized results on X engagement. Your tweeting results could be a bit different, depending on your audience, product, country of targeted users, and other factors.

It is recommended to experiment, try different posting times, and measure your audience engagement to adapt your tweeting strategy until you find one that works best for you.

How To Find the Best Time to Post On X?

Consider the following methods to find the best time to post on X:

• Find out when your audience is most active on X. You need to know your audience. If you are targeting travelers, or sports professionals on X, their s usage of X could be very different from commuting office workers.
• Focus on your business niche. The best time to tweet depends on your business type. The main difference between B2C and B2B businesses is their shopping times. Individual customers usually research products and shop during leisure time or breaks, while businesses mainly operate during regular business hours. However, even for B2C businesses, weekdays are better for posting.
• Use X Analytics to find the best time to post. Twitter Analytics lets you track various engagement metrics like Tweet impressions, profile visits, and others. You can also get an overview of your Twitter profile using free Twitter analytics tools.
• Experiment and adjust your timing strategy. In contrast to Facebook analytics, X doesn’t provide you information you when to post. Thus, you need to find the right timing yourself. On Twitter Analytics, you can see X engagement over the selected time. Tweet at specific times in the morning, noon, or evening, and analyze the engagement results until you find the best tweeting times that fit your audience. In addition, your followers’ behavior could also change over time. Review your results regularly and adjust accordingly for your posting strategy.
• Review your top-performing posts. Which of your posts had the highest performance? When did you post them? Is it the main difference in the content of the tweets or the timing of posting? What is your most compelling content? Write down the days of the week and the time of your top-performing posts, maybe you will see a positive correlation between posting time and engagement.
• Check your competitors’ posting times. Your competitors may have done some of the same experiments or competitive analysis that you need regarding the posting times. Check, when your competitors tweet. If there are several competitors, posting on X during similar posting time, this could also work well for you as well. However, avoid direct competition in timing with stronger competitors since their posts will be shown on top.
• Post in your audience’s time zone. Obviously, post in your audience’s time zone. If you have a diverse audience- select your priority audience and adapt tweeting time to it. You can use posting automation tools like Postus to schedule your tweets at the right time.
• Tweet regularly. Consistency is important for a strong online presence on X. Since the lifespan of a tweet is only 15-18 minutes, you need to post constantly to be noticed by your followers.
• Use automated social media scheduling and management tools. You don’t need to wake up in the middle of the night to tweet. AI-based, automated social media scheduling tools like Postus can schedule your posting to the best times, analyze your audience’s engagement, save time, and increase your content reach.
  Besides scheduling, AI-powered social media generators could also create content, both texts and images, for X and other social media platforms. Postus features include multi-language support (30+ languages), mood selection (from formal to funny), and flexible scheduling.

How Often Should You Post on X?

The lifespan of a tweet is only 15-18 minutes.

You may be tempted to post as much as possible to get maximum exposure to your content. Don’t do that. If you start posting empty, boring, bad content, your audience will get tired of your spammy content, and your X engagement levels will start to decrease.

If you have enough new, original content to post, post on X three times per day.

However, if you don’t produce new content so often, it’s better to post 1-2 times per day than to post just for posting.

Read the articles about the best times to post on other social media platforms:

What is the best time to post on Facebook?

What is the best time to post on Instagram?

Frequently Asked Questions

The post What Is the Best Time to Post on X? appeared first on Postus.

What Is a Hashtag?

A hashtag is a keyword or phrase (with no spaces) preceded by a hash symbol (#), that is used with social media posts to connect you with potentially interested audiences. For example, people interested in specific content can conduct keyword or hashtag searches on social media platforms and find relevant post.

Hashtags are widely used on X, Facebook, Instagram, LinkedIn, and TikTok. If you are using social media to market your brand, then you should use hashtags. Hashtags can help boost your brand’s social media reach and engagement.

Ideally, your posts should include a mix of popular, relevant, and branded hashtags.

Why Use Hashtags?

Social media uses sophisticated algorithms, so it is often difficult to remember and find organically the social feeds of interest. Today, users are presented with so many uninteresting or irrelevant posts, so without hashtags, it could be difficult to find the posts you need.

Hashtags group together related posts to help people find relevant content.

Hashtags are used for a variety of reasons:

• Hashtags are a great way to promote your products or services and to connect you with your customers. Once a hashtag is published, it becomes a clickable and searchable link.
• Hashtags can increase engagement with your followers. Using hashtags in your posts means that you are interested in conversation with your followers. Hashtags make your posts visible in that conversation.
• Hashtags can build brand awareness. Branded hashtags can be an efficient way to promote your business or brand and your brand becomes more noticed. You should use your company or product name in a hashtag.
• Hashtags can add additional context to your posts. Hashtags make it easier for your audience to find, relate to, and engage with your content.
• Hashtags are used to disclose sponsored partnerships. When working with brands, influencers must disclose that some content of their post is sponsored. It’s the law in the USA. In 2019, the Federal Trade Commission released advertising disclosure guidelines for online influencers. Failure to comply with the law can result in high fines for both the influencer and the brand.
• Hashtags can help you to connect with like-minded people. If you have some interest, you want to share with, or are looking for a solution to a problem- hashtags can help you.
• People also use hashtags to raise awareness. Hashtags are used to present and spread social, political, ecological, and other problems or concerns.

How to Create a Hashtag?

First, start your hashtag with a # symbol and spell a word or phrase as a hashtag without spaces, for example, #howtousehashtags. It can include numbers but not symbols or punctuation. The hashtag can be placed anywhere on your social media post or comment- at the beginning, middle, or end of a post. Hashtags are indexed by social media algorithms independently on the place of insertion.

Follow Postus’ recommendation on the creation of hashtags:

• First, search on Twitter, Facebook, Instagram, and other social media accounts if your hashtag is not already in use.
• Decide the purpose of your hashtag. Do you want to use your hashtag for marketing your company, promoting your personal brand, announcing an event, or sharing a message with your friends? Should your hashtag be inspiring, funny, or represent your brand?
• Make sure your accounts are public. If your account is private, only your current followers will see your content, so the wider public will not have access to your posts.
• Always start with # and don’t use spaces, punctuation, or symbols. Avoid using special characters like !, @, &, $, etc.
• Use short hashtags. Don’t add too many words together- the best hashtags should be short, between 1-3 words, and easy to remember. Keep your hashtag focused on your goal. Use abbreviations and shorten words where you can.
• Include your brand name, so the hashtag will help to direct users to your product. You can either use your whole brand name or focus on your products and use a shortened version of the product, like in Coca-Cola’s hashtag #ShareaCoke.
• Use numbers to make your hashtag stand out. It is a good idea to include the year in your hashtag. Using a year in the hashtag makes it more noticeable. However, it becomes harder to reuse. Consider it before deciding on whether to include a number or not.
• Use relevant and specific hashtags. If you use too obscure or too general hashtags, social media users simply will not find them. For example, if you are a small company, specializing in a narrow product, the hashtag #fashion would be too general, so it’s better to use a more specific one.
• Check that your hashtag doesn’t have a double meaning. Many words and phrases can have multiple meanings which can confuse your message. For example, the hashtag #friends could refer to your friends or the popular TV show Friends.
• Check in the news for separate words in your hashtag. Make sure that any names or phrases you are considering using have not been found in recent news or major events, otherwise, your message will be lost between unrelated news messages.
• Don’t use too many hashtags. If your post has too many hashtags, it could look spammy.

How to Promote a Hashtag?

After you created your hashtag- promote it:

• Ask your friends and followers to use your hashtag. Ask friends and family members to use it in their personal posts. Write a blog post including the hashtag and link it to your social media posts.
• Promote your hashtag on multiple social media platforms. Use your hashtags on X, Facebook, and Instagram platforms. Publish multiple posts on each account to keep your hashtag at the top of the newsfeed.
• Advertise your hashtag in person. For example, if you have a physical store, display your hashtag on a sign in the window.
• Track the usage of your hashtag with an analytics tool. Search for your hashtag on different social media sites and respond to posts that use your hashtag to encourage even more engagement. Use analytics tools to track the performance and success of your hashtag.

How to Find the Best Hashtags for Your Posts?

You need to find hashtags that are specific to your product, brand, industry, and your audience. Once you find your hashtags- use them many times and on different social media platforms, people should recognize them.

Consider Postus’ recommendation on how to find the best hashtags:

Monitor social media influencers and your competitors

First, know your competitors and any relevant influencers within your product’s niche. Then, search, which hashtags they use most often and how many hashtags they use in each of their posts. This could help you how your competitors are engaging with your common target audience and what hashtags are the most popular.

Find out trending hashtags on social media

There is software on the internet that could help you to find the best hashtags. For example, you could use RiteTag to generate trending hashtags. Paste your post text to RiteTag app to get hashtag suggestions based on your content, and the app will suggest hashtags for you. Select multiple hashtags and later compare their performance. Save popular hashtags in Hashtag Sets to reuse them again in the future.

If you use social media management tools for generating and publishing posts, they could also automatically generate hashtags for you. Postus can help you to generate, schedule, and publish content as well as to generate relevant hashtags.

Use a social media listening tool

Social media listening tools let find the most popular hashtags for each social network you are using. From the list of the most popular hashtags, you can choose your hashtags.

Find related hashtags

Once you found good hashtags that are working for you, find related hashtags. Make a little more specific hashtag than the well-performing hashtags you’re already using, so these could help you connect with a more targeted audience.

On LinkedIn, you can find more hashtag recommendations after clicking on a particular hashtag. You can discover new hashtags and manage your hashtags by pressing the three dots sign at the top right of the web page.

Analyze your hashtag performance

Analyze which posts have been most popular, then look if they have common hashtags. If you find that your most popular posts always contain some common hashtags- include them in your future posts as well.

Frequently Asked Questions

The post How to Use Hashtags? appeared first on Postus.

Today we are releasing a public beta of Postus, an automated tool for social media marketing for all individual users.

The social media dashboard is a powerful AI-assistant that allows you to manage Facebook, Twitter, and Instagram accounts from a single Postus account. With Postus, you could compose and schedule social media posts and create relevant images.

Postus helps marketers, content managers, startups, small businesses, and anyone who needs to create social media content to outreach to audiences, schedule and publish content. Our team of professionals worked hard to make the tool best possible.

We value our clients and will try to make the client experience enjoyable.

To get client feedback, we are also launching live chat support.

With the release, clients will enjoy the following tools:

• Managing Facebook, Twitter, and Instagram accounts
• Composing social media posts
• Creating relevant images
• Creating #tags for searches
• Scheduling posts for the future
• Live chat support.

In addition to that, Postus also offers an affordable pricing.

The post Postus Public Beta Release appeared first on Postus.