Social Media Automation Tools: Benefits and Statistics

Managing your social media accounts can often be time-consuming. Businesses and individuals have started using automation tools to streamline their social media tasks. Among the most innovative solutions in the area are AI-based social media automation tools like AI-based post generators and scheduling tools. By automating repetitive tasks such as creating and posting content, scheduling posts, engaging with followers, and performing social media listening, businesses can save time and increase efficiency.

What is Social Media Automation?

Social media automation is the process of performing repetitive tasks required to manage social media accounts by using automation tools.

Social media automation tools include various AI-based software for performing repetitive tasks like creating and posting content, scheduling posts, basic customer service, performing social media listening, monitoring engagement metrics, and collecting analytics.

Recent statistics show that at the beginning of the year 2023, 47% of marketers used social media automation to perform their marketing tasks. At the end of 2023, 80% of the advertising sector will be automated, the prediction says.

The top reasons for using marketing automation are the following:

• Streamlining marketing and sales efforts – 35% of users consider it as an important factor.
• Improving customer engagement – 34% of users.
• Minimizing manual tasks – 30% of users.
• Increased number of leads captured – 28% of users.
• Optimizing workflows – 25% of users.
• Improving lead quality – 24% of users.
• Integrating/ Centralizing data – 21% of users.

The Rise of AI in Social Media

One of the most striking features of AI-based social media automation tools is their ability to generate high-quality content. AI-driven tools have improved significantly in recent years. These tools leverage machine learning algorithms to analyze data, generate content, and schedule posts, making social media management more efficient. AI-based social media management tools also use natural language processing to understand the context and nuances of your previous social media posting, ensuring that the AI-generated content aligns perfectly with your brand and style.

Benefits of Social Media Automation

Is using marketing automation beneficial? Find the answers for the benefits of social media automation based on statistics, collected from marketers.

• Increase in leads and conversions. 77% of the users reported an increase in conversions due to marketing automation. 80% of the users found an increase in their leads due to marketing automation.
• Handling repetitive tasks. 36% of the marketers stated that the most essential benefit of marketing automation tools was performing repetitive tasks.
• Outperforming competitors. 63% of the brands outperformed their competitors after implementing marketing automation.
• Increase in sales and productivity. Marketers reported that there has been a 14.5% increase in sales after implementing marketing automation. There was a 20% increase in the productivity of marketers due to marketing automation.
• Decrease in marketing overhead. Marketing automation led to a 12.2% decrease in marketing overhead.
• Saving time. 74% of the users reported that marketing automation helps them to save time.
• Personalized marketing communications. Even if social media marketing automation tools are AI-driven, 49% of marketers reported that marketing automation enables personalized marketing communications.
• Improved customer experience. Social media management tools reduce customer service response time. 43% of the users reported that marketing automation software helped them in improving customer experience.
• Stronger online presence and increased brand awareness. Marketing automation increases brand awareness, posting consistency, improves visibility and engagement.
• Data-driven decision-making. Social media automation tools can provide detailed analytics and automatically generate reports, allowing managers to make data-driven decisions and optimize their marketing strategy for the best results.
• Reduced costs. With the help of social media management tools, businesses can reduce the need for additional staff or outsourcing, and thus save money and increase their ROI. 76% of marketers saw a positive ROI within a year after implementing automation.

The Reasons for Outperforming with AI-based Social Media Automation Tools

• Automation. AI-based marketing automation tools allow for performing repetitive tasks much faster and with less errors. Social media management tools allow you can manage multiple social media platforms from a single dashboard, which is very convenient. It saves time and effort.
• Scheduling with precision. Another crucial aspect of effective social media management is timing. AI-driven scheduling tools analyze your audience’s online behavior and select optimal times for your content posting. This data-driven approach ensures that you deliver your content at the right time, which has the biggest engagement and visibility of your audience. AI-based social media management tools also allow you to plan and schedule posts in advance, so you don’t need to wait for the optimal posting time yourself.
• Data-driven insights. AI-based social media automation tools analyze data on engagement, reach, audience demographics and preferences, and other aspects. With these valuable insights, you can make informed decisions about your content strategy. You can observe trends, track the success of different types of content, repeat these types of content over time, and refine your social media strategy over time. These data-driven insights can help to increase your social media performance.

Start Using Social Media Automation Tools

As AI continues to advance, the capabilities of social media automation tools will also improve. AI-based social media post generators and scheduling tools empower marketers and content creators to produce high-quality content, schedule posting, optimize posting times, and make data-driven decisions.

So, how do you start using social media automation tools?

First, choose a social media automation tool. There are numerous social media automation tools on the market, each having distinct features. Second, start generating and posting your content on social media.

Postus is a comprehensive social media automation tool that allows you to organize all your marketing efforts in one place.

It is integrated with all major social networks like Facebook, Instagram, and Twitter.

Postus has an easy-to-use interface. You just need to input a few relevant keywords, and the software will generate, schedule, and publish both posts and images instantly.

Automated, customized social media reporting provides detailed analytics, allows you to measure your content performance, and makes data-driven decisions to optimize your marketing strategy.

Frequently Asked Questions