AI in social media

Artificial intelligence (AI) has had a tremendous impact on various fields and industries in our life. Social media is one of the areas where this impact is most evident. AI analyzes your behavior on social media platforms to find content that you might like. This helps them to increase user engagement, thus users spend more time on the platform which could be converted to bigger sales. For example, Amazon or other e-commerce shops give you recommendations on related products. Twitter, Telegram, Medium, and other social media platforms suggest recommended posts and profiles that you might want to follow. You are provided with social media posts or ads based on your interest or recent research.

All this is done by AI. AI social network can create social media posts or detect images, videos, and faces using computer vision capabilities. AI for social media can even predict the performance and future actions of users. Read more details about how AI is used in social media, and the benefits and challenges of social media AI.

How Is AI Used in Social Media? 

With the ever-increasing number of users and the amount of data generated on social media platforms, AI has become an essential tool for enhancing user experience, generating social media posts and visual content creation, analyzing user behavior, and providing analytics for businesses. Let’s look at some ways which AI can be used for social media:

Creation and management of social media content

Marketers spend much time creating content for social media and then managing the delivery of the content in the most efficient way across different social media platforms. With the rise of AI for social media, all these functions could be done faster, cheaper, and more efficiently.

Social media post generators can automatically create social media posts for social media platforms that are relevant to your brand.  The posts are personalized to your audience so that they will help you to increase your brand’s visibility and engagement on social media. Social media post generators can even present ideas for posts by providing you with a template, and automatically include hashtags and shortened links.

With a social media content generator, you can schedule posts in advance and ensure consistent posting of social media content, which is vital not to lose your followers’ interest.

With AI, the creation and management of social media content is done in minutes. (Box)

Content moderation on social media platforms

AI is also used for content moderation on social media platforms. Social media platforms have been under scrutiny for the proliferation of harmful content such as hate speech, harassment, and fake news. AI-powered content moderation tools can detect and remove harmful content before it reaches users, reducing the spread of harmful content and protecting users.

Management of social media ads

Almost any social media platform gives marketers an ability to provide paid ads to platform users based on demographic and behavioral targeting of the users. Until now, marketers needed to write a creative ad.

Social media AI today can write Facebook, Instagram, and other ads for you. The performance of an AI-written ad could even be better compared to a human-written ad, since the ads are optimized for clicks and conversions, based on the huge dataset, collected by AI.

Influencer marketing

Finding the right influencers is very important for the success of any influencer marketing campaign. Determining the best influencer for a given social media campaign is a big challenge for marketers, that takes time and will not always lead to the desired result.

Influencer research platforms, run by AI social network, screen in-depth insights about influencers, analyze a variety of social media analytics to predict which influencer will fit best with the brand’s goals. AI calculate the campaign’s ROI, and then select the most engagement influencer for a specific industry, identify fraudulent influencers, and even suggest the most effective content for each campaign.

Gathering of social media intelligence

AI for social media posts can collect and analyze social data at scale, which allows to perform social listening and extract insights based on that information. AI social media monitoring tools can perform the following tasks:

• track your brand mentions;
• monitor every social mention;
• find emerging consumer trends;
• find new audiences to target;

With such near real-time social data at hand, businesses can keep their brand reputation and find new opportunities for the promotion of the brand. AI-powered tools can analyze this data to provide businesses with valuable insights, such as what types of content perform best, when to post, and what hashtags to use. This information can help businesses create more effective social media strategies and drive engagement and sales.

Logo detection

AI, with the help of computer vision technologies, empowers visual search on social media platforms. The company’s logo detection could be used to analyze images containing the brand’s products across different social media platforms. First, this could be used to check how often their logos appear on social networks and in which content. Monitoring brand mention allows one to keep the brand reputation and observe the brand’s visibility trends on time. Second, this logo-related data could be used to prevent misuse of the brand, including dishonest competitors or fake copies of the product.

Personalization and increased engagement

Generic content isn’t the right thing to do to find and keep your customers. This is especially true when finding new products to buy. Many customers expect offers to be customized to them, based on their interactions with a brand. Obviously, personalization couldn’t be achieved easily.

AI can help you by making your experience on social media platforms more personalized and adapted for your customer. For example, LinkedIn uses AI to offer job recommendations and suggest people you might like to connect with. Facebook also suggests people you could want to connect with, suggests events you might be interested in and provides personalized ads. Many social media platforms deliver specific posts in your feed, based on your browsing or viewing history. Personalized content on social media platforms helps to increase engagement and time, spent by users on social media platforms.

Personalization is done with the help of so-called “content popularity prediction” system, which uses AI to analyze and understand customers. It then recommends specific content for the engagement of the customers.

Learn the customer’s value

If you want to succeed in business, you have to find out the customer’s value of each group of customers and target the customers, whose needs correspond to your product. Customer Lifetime Value (LTV) is the amount of monetary value customers could bring throughout their relationship with your business. It’s a critical piece of information for your marketing since there’s no point in spending money chasing customers with the low predicted value. The problem is that LTV isn’t static and changes over time, so you need to follow the customer’s value constantly.

AI in social media can help you to learn the customer’s value. AI analyzes the habits of your followers and predicts their LTV. With the help of AI, you can also extend customers’ LTV by improving customer experience with your product.

Improve response times

Customer support is another important field for your business. However, there will be times when customers will have to wait for your response or find out another product or service provider. For this reason, a lot of businesses now prefer to use AI-driven social media chats instead of phone calls. In this case, simple issues can be instantly sorted online, while you have to deal with more difficult cases only.

Challenges and limitations

In summary, AI can both accelerate revenue and reduce business costs across a range of use cases. AI can predict, which headlines, words, and images in social media posts lead to the most engagement, discover new audiences and trends, and target customers efficiently.

However, AI also has some limitations. One of the major issues is the chance of AI algorithmic bias, which may result in the unjust treatment of particular groups of customers. Also, the rapid technological progress means that regulatory frameworks and ethical guidelines still have to follow, leaving social media companies to deal with complex ethical and legal issues alone. Still another growing concern is the effect of AI on social media jobs in the future: many tasks currently carried out by humans could be performed by AI.

Postus – the AI Social Media Post Generator

One of the most time-consuming and critical tasks to reach customers’ engagement is the consistent creation and management of social media content. Looking for AI for social media posts?

Postus social media post generator is an effective tool that helps you write creative and engaging social media posts. It is easy to use and takes just a few minutes to create effective and engaging social media posts across platforms. With several ready-to-use templates, Postus could help your social media campaigns to reach positive marketing results.

Frequently Asked Questions